DIRECTOR OF RESEARCH & WASTE STREAM SUSTAINABILITY KRISTIN KINDER
Wastequip, the leading North American manufacturer of waste handling equipment, recently hired waste industry and environmental consulting veteran Kristin Kinder, as its new director of research and waste stream sustainability. In this newly-created role, Kinder will serve as the company’s resident expert on waste streams and driving positive environmental change.
We sat down with Kinder, recently named to Waste360’s 2019 40 Under 40, to get her take on the new role and how she believes it will benefit Wastequip and the waste industry.
Tell us about the new role and how your experience and interest align with it?
Environmental issues captured my heart in kindergarten. In college, I had heard facts like, “The U.S. consumes one-third of the world’s paper, but we’re only 5% of the population,” but I couldn’t relate to them until I moved to Germany and saw first-hand what consuming less actually looks like – reusable bags, reusable napkins and families with one car.
Later, at Waste Management, I was exposed to collection operations, MRF tours, municipal recycling education programs, and even their national recycling behavior change campaign. Then at ENGIE Insight, I scientifically investigated the waste streams of large businesses by literally diving in their trash, and I started thinking more about where waste fits with energy, water and carbon.
All of this prepared me to join Wastequip, where I get to delve into issues that matter to me and are valuable to Wastequip, explore all of the complexities of a problem and share my ideas with the company, the industry and hopefully beyond.
And the best part? I’m doing work my 5-year-old self would be proud of.
What is Wastequip’s vision for the future of the industry and how will this role help drive it?
Wastequip is the largest stand-alone waste equipment manufacturer and has been developing products that increase productivity, improve ROI and ensure safety for more than 30 years. We hold more than 40 patents with another 14 pending.
In creating my position, our CEO asked, “What could we accomplish if we applied that same ingenuity to sustainability?”
Through my role, we want to objectively understand pertinent industry topics and the waste streams affected to create products and solutions that will make the greener choice the easier choice. Current topics include the impacts of recycling markets on contamination, domestic production and packaging, as well as current initiatives to process and reduce food waste.
I will share my findings with our product development, engineering, sales, customer service and marketing teams to create innovative and impactful products for long-lasting sustainability solutions.
What do you think are the top opportunities facing the waste industry? What are the challenges/risks?
I believe that our greatest challenge and opportunity is employing the right solution to each challenge we face.
We live in the first era to create products specifically to be wasted. We are all accustomed to the convenience and accessibility this has afforded us, so lightening our impact involves new systems and technology as well as culture shifts.
Sustainable materials management (minimizing impact over a product’s entire lifecycle) and circular economy (keeping existing materials circulating and resources in nature) are two valuable schools of thought. Sometimes they align, sometimes they diverge and the solution for each challenge will likely need both.
Ultimately, we need to think smarter, collaborate, use data and build systems and products that have a lighter impact and are easy for consumers to use. Better communication is the first step.
The waste industry holds incredibly valuable data on how to use resources better because we own and manage the evidence from upstream. Our discards contain information related to how we can design better products, how long products last and how consumers are using them. Sharing that information along the chain is probably our greatest lever.
Are there any common misconceptions that run counter to your goals?
A healthy recycling system depends on three abilities: to collect the right materials from consumers, to sort them and to market them to a company that can turn them into something else.
Over the last year, the markets that accept recyclables have changed dramatically, and recycling is currently experiencing a period of instability. To alleviate shortterm economic pressures, many communities have (understandably) had to limit their recycling programs, divert their recyclables to a landfill temporarily or shut down their recycling programs altogether.
I hope that soon, consumers understand three things about recycling:
First, recycling is a dynamic business. It depends on the materials entering our everyday lives, our latest sorting technology and the value of those materials economically. The average consumer does not understand how complicated recycling is, which can cause them to lose faith in the system when they read only headlines.
Second, recycling is about much more than putting something in a blue bin. It’s about buying products made from recycled materials to keep the cycle turning. These shoes I’m wearing were made from recycled bottles!
Third, just because you want something to be recyclable doesn’t mean it is recyclable. When the wrong thing ends up in your bin, it can be an expensive trip to the landfill and compromise the opportunity to capture good recyclables. We call this wishcycling.
I hope people will continue putting only the correct materials in their recycling because I believe that our recycling systems will rebound stronger from their current headwinds.
What, in your opinion, is the most important factor in getting end-users to adopt more sustainable practices related to consumption and waste management?
Make it simple. People want to do the right thing, but, often, environmental issues feel unrelatable, inconvenient, uncomfortable or unfamiliar.
If we can create systems in which the sustainable choice is the easy choice, we can progress much faster.
Where can we learn more about your work?
Please visit the Wastequip website blog and social media: Facebook, Twitter, and LinkedIn or check out my TEDx talk here.
I’d also love to meet you at my upcoming WasteExpo presentations on
May 6 at 9:00 a.m.
May 8 at 9:00 a.m.
May 9 at 8:30 a.m.
Contact me at firstname.lastname@example.org.