Pioneer Announces New Branding, Website

March 14, 2017

CHARLOTTE, N.C. (Mar. 14, 2017) – Pioneer, the leading North American automated tarping systems supplier for the waste, recycling and construction industries, recently launched a rebranding campaign designed to emphasize its industry leadership, technological advances and unparalleled commitment to service and support. As part of this campaign, Pioneer has unveiled a new logo and a completely revamped, more customer-friendly website, as well as updated dealer support materials.

Known for developing the incredibly strong and reliable Rack ‘n Pinion tarping system in the 1970s, Pioneer remains the market leader today. 

The website has been designed using the latest technology to be compatible with today's browsers and mobile devices. Key features of the new website include a cleaner and more attractive design, as well as a more engaging and streamlined user experience for both dealers and end customers.  The site also features an easy-to-use parts finder.

The new logo, which can be found here, centers around the qualities of strength and reliability.  The new logo is designed to capture the essence of Pioneer as a leader in the tarping industry, receiving the first-ever patent for a truck covering device. 

“Just as its name implies, Pioneer has always been the tarping system market leader in everything from our technology and service to the support we offer our customers through our industry-leading three-year warranty,” said Chris Nicolazzo, general manager for tarps.  “The new look and website help us to substantiate and demonstrate the fact that we are the first and the best and to add value for our customers, who are at the center of everything we do.”

Visitors are encouraged to experience the site for themselves and to get more information on Pioneer and its products at


Pioneer has been manufacturing tarping systems for the waste, recycling and construction industries since 1967.  Pioneer received the first-ever patent for a truck covering device in the 1970s and has remained a market leader in tarping system technology.  Its Rack ‘n Pinon system is the waste industry standard for reliable, heavy duty tarping systems.  Pioneer also manufactures a variety of tarping systems for the construction industry. For more information, visit


Wastequip is the leading North American manufacturer of waste and recycling equipment, with an international network of manufacturing facilities and the most extensive dealer network in the industry. Wastequip's broad range of waste and recycling equipment and systems is used to collect, process and transport recyclables, solid waste, liquid waste and organics. The company's brands include Wastequip, Toter, Galbreath, Pioneer, Mountain Tarp, Cusco, Go To Parts, and Accurate. For more information, visit